Start with the job the website has to do
A brochure site, an online store and a service-business operating surface are different products. Before comparing builders, write down what should happen after a visitor arrives. That prevents a theme or template decision from becoming an accidental software architecture decision.
- Explain the offer clearly
- Capture or qualify a lead
- Book a service or appointment
- Take a payment
- Connect an existing business system
- Support a workflow that may become custom software